Op-Ed

Synagro Technologies is the latest big corporation trying to ditch a scandal-ridden past by re-branding itself. In an August 10, 2011 press release, the company announced it is launching a new website as part of a "rebranding initiative." The press release says the initiative "is a reflection of the enhanced and growing service and solution offerings that have resulted from organic growth and recent acquisitions." Of course, the press release fails to mention the back-to-back scandals that have plagued Synagro since 2008 as well as earlier controversies.

Synagro is in the business of marketing sewage sludge as "compost," or, as the company's new, PR-approved website puts it, "Transforming natural waste challenges into sustainable, planet-friendly solutions." The company is a subsidiary of the Carlyle Group, the largest private equity firm in the world. Carlyle is also a sizeable part of the military-industrial complex with ties to numerous national politicians, including former British Prime Minister John Major, Alice Albright (daughter of former Secretary of State Madelyn Albright), and both George W. and George H.W. Bush.

October is fast approaching, with its annual deluge of pink ribbons and cause marketing campaigns that leverage emotions surrounding breast cancer to sell products. In past years, PRWatch has reported on questionable "pinkwashed" products like buckets of fried fast food, cringeworthy "I Heart Boobies" bracelets marketed to teenagers, and even a pink "breast cancer awareness" Smith and Wesson handgun.

This year, the Susan G. Komen Foundation -- the nonprofit organization that created the corporate phenomenon of pinkwashing -- is hawking its own highly questionable pinkwashed product: a perfume called "Promise Me" that retails for $59.00 a bottle and reportedly contains chemicals, some of which are not listed on the label, that are a suspected hormone disruptor, a known neurotoxin and an anticoagulant banned for use in human food, respectively.

House Republicans, unable to repeal President Obama's health care reform law outright, have decided to go after it piece by piece. If they are successful, what's likely to remain is the kind of reform the insurance industry dreamed of, but never really thought could be the law of the land.

Although the Republican-controlled House passed legislation to repeal the Affordable Care Act several months ago, the Senate, controlled by Democrats, rejected it. Bills are now being considered in the House that would strip some of the most important consumer protections from the new law. If the bills' sponsors are successful, health insurers would be free to spend as little of our premium dollars on our health care as they want, and they would be able to continue setting lifetime limits on policies and cancel our coverage at the time we need it most -- when we get sick. Other important benefits to consumers would also disappear.

Sewage sludge has a Facebook page! Only they use the PR term for sludge, biosolids, calling their page "Biosolids Buzz." Despite the attractive photo of a woman holding soil (presumably sludge) with a seedling growing in it, sludge is not "Liked" by too many other Facebookers, aside from all of the usual suspects. Kellogg Garden Products, a company that profits by selling sewage sludge as "compost," the U.S. Composting Council, a front group for the sludge industry, the U.S. EPA, which covers for toxic sludge by calling it safe and legal, and the big dog of the sludge industry, the Water Environment Federation, all "Like" this page.