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Think Tanks: Corporations' Quiet Weapon

Derailing a multibillion-dollar federal plan to restore the Florida Everglades is just the kind of cause that suits Citizens for a Sound Economy, a conservative think tank. But soon after the group took on the Everglades project in 1998, the Washington-based nonprofit got an incentive that went beyond the purely philosophical. It received $700,000 in contributions from Florida's three biggest sugar enterprises, which stand to lose thousands of acres of cane-growing land to reclamation if the Army Corps of Engineers plan goes into effect.

Sex, Lies, and Hillsdale

The president of Hillsdale College, described once by William Buckley, Jr. as "the most prominent conservative college in the country," was ousted from his job following a messy sex-and-suicide scandal. The college responded with what the Weekly Standard calls "clumsy attempts to cover all this up. ... It may have been the most inept attempt at damage control ever produced by an academic institution."

Diplomacy for Hire

Bob Dole pulled no punches in his op-ed piece in the Boston Globe. Slobodan Milosevic, he wrote, should be indicted as a war criminal for his brutality in the Balkans. The tag line at the end of the piece identified Dole as a former Senate majority leader and past presidential candidate. What it didn't say, however, is that Dole works for the powerful Washington lobbying and law firm Verner, Liipfert, Bernhard, McPherson, and Hand. The company represents -- in addition to numerous corporate clients -- the government of Slovenia, a former Yugoslavian republic and NATO ally.

Junk Science for Junk Food

The food industry used an absurdly contrived "experiment" to prove that parents should let their kids eat junk foods in a study published in the June 1999 issue of The American Journal of Clinical Nutrition. The food-industry researchers taunted preschoolers by displaying an item of junk food while forbidding them to eat it. After five days of this treatment, they found, the kids' desire for the food item had increased.

"The Woods Are Full of Eco-Terrorists"

By his own account, Barry R. Clausen has infiltrated radical environmental groups, staked out logging protests and helped bust a drug ring. He has testified before Congress about a rising tide of eco-terror, has been quoted scores of times in the national and international press and has appeared, he reckons, on 150 talk radio shows. But the Federal Bureau of Investigation and many other law enforcers don't see any sign of the surging eco-terror Mr. Clausen describes. Pressed, he acknowledges that his list of documented terror incidents includes graffiti and pie-throwings.

Fortress Microsoft

A scathing item by Tony Seideman ravages Microsoft's PR tactics, arguing that "the company's internal story is so far from what others are seeing that it is enraging members of the media who would rather be friendly, straining people's credibility and ultimately harming its own interests." Through its media relations operatives at Waggener Edstrom, Microsoft has tracked its press coverage with "spreadsheet precision and wooed select tech reporters for key media outlets via command audiences with Bill." The result, Seideman says, is a cult-like atmosphere within the company: "There is a point b

Wide Open to the Web Warriors

"Activists are using the internet to fight large companies over ethical issues. Yet many major brand-owners lack a clear counter-strategy," warns this industry trade publication.

Cokeheads In Our Schools

Greenbrier high school senior, Mike Cameron was suspended from school for wearing a Pepsi shirt at a Coke Day rally at his school. The Coke Day rally, dreamed up by the school's student government, was part of a marketing contest that offered $10,000 to the high school that does the best job of distributing Coca-Cola coupons. At Greenbrier, students were encouraged to dress in Coke's red and white and lined up to spell out the word "COKE" while more than a dozen of the company's executives looked on.

Is the News Fit to Print?

Fewer than half of adult Americans believe the media offers fair, balanced coverage of the news, according to a 1997 survey performed by the Newspaper Association of America and the American Society of Newspaper Editors. The survey sought to compare attitudes among different ethnic groups but found that all ethnic groups are dissatisfied with the quality of current journalism. Overall, only 47.3 percent of Americans feel that newspapers are fair.

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