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A More Truthful Use of Political Props

Politicians from Ronald Reagan to Bill Clinton George W. Bush are increasingly using "everyday citizens" as props to create a working-class appearance for policies that actually benefit the wealthy. "But unless we stop behaving as props and start behaving as citizens, we will be passive spectators at the increasingly contrived sport of politics in America," writes Robert Kuttner.

It's Not What You Say--It's Who Says It

Want to send a message to the media and the public? Don't worry about the content--just make sure your spokesperson appears likable and believable. That's the message from media trainer Dick Kulp of Virgil Scudder and Associates. If the media "...see the spokesperson as credible and sincere, you've made the right impression." Just learn to fake sincerity, and you've won the PR battle.

Memo Enlists Lobbyists to Trade White Collars for Hard Hats at GOP Tax Cut Rally

A memo from the National Association of Manufacturers urged lobbyists to "dress down" when attending a rally and photo opportunity supporting George W. Bush's tax cut plan. "The Speaker's office was very clear in saying that they do not need people in suits," the memo stated. "If people want to participate -- AND WE DO NEED BODIES -- they must be DRESSED DOWN, appear to be REAL WORKER types, etc. We plan to have hard hats for people to wear. Other groups are providing waiters/waitresses, and other types of workers."

"Grassroots" Support for Alaskan Drilling

Arctic Power, a self-described "grassroots" organization, has laid down $4 million dollars to hire Qorvis Communications. The mission? To promote President Bush's plan to expand oil drilling in the Arctic National Wildlife Refuge. How grassroots is Arctic power? Their website vaguely refers to people from all walks of society, without much in the way of details. But their board includes representatives from such business groups as the Alaska State Chamber of Commerce, the Resource Development Council, and the Alaska Oil & Gas Association. Grassroots? You make the call.

Corporate Spin and Lies: A Spymaster's Lament, And A Warning To Us All

Feeling brainwashed? The world's most famous spy, John le CarrT (aka David Cornwell) thinks you should be. "We have become the creatures of these people," he said in a recent interview. "Advertising as news. It's prevalent in every aspect of the press. It's very skilfully done. The amount of energy and money and ingenuity applied to corporate spin and corporate lying has never been greater or more effective than it is now."

Edelman Creates New Unit to Monitor BSE Fears in US

This new initiative by one of the world's largest PR firms features "a research tool called the Mad Cow Monitor."

Cato Institute Hires Former Naderite Richard Pollock

Former Naderite Richard Pollock (more recently a flack for Shandwick PR and the anti-environmentalist Global Climate Information Project) has been hired as the new vice president of communications for the libertarian Cato Institute, in which capacity he plans "to be more aggressive in using communications to help Cato seize credit on issues such as Social Security privatization and school choice."

Greenwashing on Trial

Does Nike have a First Amendment right to publicly claim that it is a leader in fighting sweatshops -- or is that false advertising? The California Supreme Court may soon decide. In a lawsuit that could have far-reaching implications for corporate "greenwashing" campaigns, environmental activist Marc Kasky has sued Nike Inc., charging that the company's public claims about conditions in its Asian factories amount to false advertising under California's consumer-protection laws.

Pro-Israel Group Lobbies the Media Through HonestReporting.com

"Why would the Guardian provide moral and medical justification for the multiple murder of innocent Israeli civilians?" That's the question that appeared in hundreds of emails to the Guardian of London, accusing it of bias in its coverage of the Israeli-Palestinian conflict. After some sleuthing, Guardian reporters discovered that the correspondence was generated by HonestReporting.com, a website established by Aish HaTora, an international group promoting orthodox Judaism.

Honor Among Thieves

Margery Kraus of APCO Worldwide has been named "International PR Professional of the Year" by PR Week magazine - a fitting honor to a woman whose company specializes in the worst sleaze the industry produces -- from helping the tobacco industry promote "sound science" to orchestrating a phony "grassroots" campaign for "tort reform" as a way of making it harder f

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