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The soda industry is like any other industry. It's job is to make a profit for the company &/or the shareholders. They say the sky will fall in if they have to pay more tax but the truth is that many of these companies are making enormous profits and are not sailing so close to the wind that any new tax will send them over the edge towards bankrupcy. They have understandable self interest but the key for the government is to decide on what's best for the health of the country.