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PR Firms Exposed in Diet Drug Debacle

by Sheldon Rampton — May 13, 2001 - 11:00pm

The diet drug craze of the mid-1990s was fueled by cover-ups, misinformation and a multi-million-dollar PR machine, according to Dispensing with the Truth, a new book by Mediaweek's Washington bureau chief, Alicia Mundy. Burson-Marsteller, Edelman Medical Communications, Ogilvy Adams & Reinhart and Ketchum were among firms identified as part of a nearly $100 million public relations spin campaign "that would put presidential consultants to shame," writes Mundy.

Main Source: 
O'Dwyer's PR Daily, May 14, 2001

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