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Mac Attack Down Under

by Laura Miller — June 13, 2004 - 10:00pm

In Australia, McDonald's launched an unprecedented, multi-million dollar advertising and PR campaign to counter the release of the US documentary "Super Size Me," which follows filmmaker Morgan Spurlock on a month long McDonald's binge. Until recently, the fast-food giant chose to ignore the hit movie. But McDonald's now fears for its reputation.
Its advertisements feature McDonald's Australia chief Guy Russo, saying Spurlock's 30-day McDonald's diet is "stupid."

Main Source: 
The Age, June 14, 2004

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