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I feel exactly the same way. I find it bizarre that healthy options of any sorts would be considered a junk food, or a treat so to speak. When I buy organic, that is my treat so be it. But I'd rather see my tax payer dollars going towards healthy options, I don't have a problem limiting pop and chips, since a lot of the youth are heavy these days. But the organic section really bothered me. I also feel if they are going to tell people what to do buy, then they should start in the lunch rooms in schools, and ban the sale of pop and junk food and no more white bread... Sell water, and organic fruit in the school machine..and hey I know take a look at McD's additives etc, follow the rate of obesity and childhood cancers since they are both on the rise, and some of these people who find that ok should go back and tell their own family members who may be less fortunate when there company closes the door to keep buying only Nitrate, GMO foods and then rationalize it. Casting systems in US imagine that.