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This is about false advertisement! As a consumer, you have to know that it is not acceptable to mis-label our food! As stated in the article, there is no board overseeing the slaughter of chickens, and this claim of " humanely" raised is no different from the way conventional chickens are raised. Perhaps it is the case that you are unaware if what that industry is actually like? Or maybe you are. I reccommend doing some research if you are uncertain. So before you get mad at people for calling attention to this fabrication,continue to eat what you want, but don't deny health conscious and humane individuals the right to know how their food is raised. That is a civil liberty as far as I am concerned!